Wayfair Mobile Receipt Page Redesign
When users completed mobile checkout on Wayfair and its sister sites, they landed on a confirmation page that didn't encourage them to continue shopping. The PM tasked us to find ways to incorporate products into this page so that users would be more likely to continue their session while also having clear access to their order details. I strategized and wireframed a redesign that incorporates personalized product recommendations in a modular carousel format, which allows merchandisers to customize the order and contents of each carousel if needed. These are my final high-fidelity wireframes:
A full-page scrollable version of the winning variation alongside a screenshot of the live page is viewable here.